If you or your company are looking to optimize your website, attract more viewers, or to establish yourself as a premier business in the community, here are a few tips that Google has provided to help your website reach its full potential.
#1. Give those who visit your website the information they are looking for
The first step to having a good website is making sure the content you upload is relevant and useful to those who will be visiting your website. Google recommends placing high quality content on all pages, but especially the home page. It seems like a no brainer, but if your pages contain useful, quality content, you will attract more viewers to your webpage. In turn, visitors who appreciate your useful content will be more likely to link your site elsewhere, creating more traffic and an increased positive reputation.
#2 Make your site easy to navigate
When it comes to building your website, page layout and website navigation are very important factors. Not only will clear navigation help visitors find the information they are looking for, but it also helps search engines like google prioritize the information on your website. Google recommends basing the basic navigation layout of your page around your root or “home” page. This will give your website a clean page layout as well as create ease of navigation for visitors to your webpage.
#3 MOST IMPORTANT – Produce fresh, relevant information on your website
Once viewers have been attracted to your website and are impressed by the ease of navigation, blow them away with unique and informative content. Blog posts about your products or services, pictures, or short videos showcasing how-to guides will not only impress visitors but Google as well. Google recommends that your website contains plenty of information rich content, as well as content which contains keywords relevant to your business/services.
While providing content can be useful to your website, creating pages with too many words or little to no authentic content can actually damage your website’s reputation. Make sure the things you post are relevant and interesting for potential customers.
Although growing your business website may seem like a daunting task, just by following these Google recommended tips, you will be on your way to more pageviews and more customers.
A website that has clear and relevant information, ease of navigation, and is being filled with fresh, informative content will surely attract the eyes of customers as well as a helping hand from Google.
For more information or assistance in developing your business website, contact Eagle Web Services at 785-458-2322 or click EagleWebService.com